Okusinziira ku network information, mu 2014, ssente eziyingira mu kutunda ebintu bya Wanda Cinema omuli ne popcorn zaali nga 631 million yuan, era amagoba gonna gaali mangi nga 68.85%; Wadde ng’ensimbi ezaali ziyingira mu box office zaali nnyingi nnyo nga Yuan ya buwumbi 4.105, amagoba gonna awamu gaali 19.58% gokka. Omwaka oguwedde, Wanda Group yalangiridde ku mukutu gwayo: Enyingiza ya Wanda Cinema okuva mu bintu bya popcorn byokka yatuuka ku bukadde 390 Yuan mu 2013, ng’ekola ebitundu 72% ku byonna ebitundibwa ebintu, nga ye yasooka mu kifo kya layini ya sinema mu ggwanga. Singa ekitundu kino tekikyuse, ssente za Wanda Cinema ezaava mu Popcorn omwaka oguwedde zaali nnyingi nnyo nga obukadde bwa Yuan 450.
Okuva ku ssente za Wanda eza popcorn eziyingira obukadde 450 Yuan, si kizibu okulaba ng’abaguzi balina obusobozi bungi obw’okukozesa eby’okwesanyusaamu n’eby’amasanyu. Okugatta ku ekyo, ku nkomerero ya 2014, "okunoonyereza ku mbeera eriwo n'omulembe gw'okukulaakulanya amakolero g'emmere ey'akawoowo ey'ekinnansi ey'e China (2014)" ekibiina ekigatta amakolero g'emmere mu China kiraga nti emmere y'emmere ey'akawoowo efuuse ekifo ekipya eky'okulya emmere buli lunaku. Okuva mu 2004 okutuuka mu 2014, omuwendo gw’ebintu ebifulumizibwa buli mwaka eby’emmere ey’emmere ey’akawoowo mu ggwanga gwalinnya okuva ku buwumbi bwa Yuan 193.138 okutuuka ku buwumbi bwa Yuan 905.018, nga kino kyali kyeyongera obuwumbi bwa Yuan 711.880 mu myaka 10, nga buli mwaka kikula kya buli mwaka kya 16.70%. Kilagulwa nti mu myaka etaano egijja, China’s snack food industry egenda kweyongera okukula, era egenda kutuuka ku buwumbi bwa Yuan mu 1992.528 mu mwaka gwa 2019.
Okwetaaga kw'ebikozesebwa mu kulongoosa emmere .
Mu bufunze, okulongoosa embeera z’abantu kireetedde nnyo akatale k’emmere ey’emmere ey’akawoowo mu China. Mu myaka mitono egijja, China’s Snack Food Industry ejja kuleeta ekiseera kya zaabu eky’enkulaakulana ey’amangu. Amawulire gano agakwata ku nkulaakulana y’akatale gawadde emikisa gy’akatale egitatera kubaawo eri ebyuma ebikola emmere mu China. Okugeza, ebyuma ebikaza emmere, ebyuma ebisiika, ebyuma ebikozesebwa mu kukola pastry, ebyuma ebifumba emmere, ebyuma ebipakinga emmere, n’ebirala bijja kutuukiriza ebyetaago bya kkampuni z’emmere ey’okwesanyusaamu.
Ekisooka, obwetaavu bw’ebyuma ebipakinga empewo (vacuum packaging machines) bweyongedde nnyo. Okupakinga emmere ey’akawoowo kitera okuba nga kipakiddwa mu kifo ekitono ekyetongodde, nga kino tekikoma ku kuba kyangu okutambuza n’okulya, wabula n’okuyonja n’obuyonjo. Ekirala, emmere zino zitera okulongoosebwa ne ssupu, ekiteeka obwetaavu obw’amaanyi ku byuma ebipakiddwa. Singa tekinologiya w'ebyuma ebipakinga tabaawo, ebyennyanja ebitono ebiwooma era ebibisi, ebinyeebwa ebikalu n'emmere endala ey'emmere ey'akawoowo bisobola bulungi "okumenya mu nsawo", ekivaako obuzibu obuteetaagisa eri ebitongole ne bizinensi.
Ekirala, obwetaavu bw’ebikozesebwa mu kukaza emmere nabwo bulungi. Tekinologiya w’okukala n’okukala mu byuma ebikala emmere mu kufukirira n’okufuuwa empewo bikozesebwa nnyo mu kulongoosa ebibala n’enva endiirwa ebikalu. Nga tonnalya bibala n’okugenda mu midaala gy’ebibala okugula ebibala ebibisi, bino tebyali byangu kukuuma. Kati okutwalira awamu amaduuka g’emmere aga bulijjo galina obupapula obutonotono obw’enjawulo obw’ennaanansi enkalu eza situloberi ezikalu n’ebibala ebirala n’enva endiirwa biwooma era byangu okutwala n’okutereka. Okugatta ku ekyo, ebibala n’enva endiirwa ebikalu ebikolebwa mu kufukirira n’okukala mu bbanga nabyo bisobola okukuuma ebiriisa by’ebibala okutuuka ku kigero ekisinga.
Okugatta ku ekyo, ebyuma ebisiika, ebyuma ebikozesebwa mu kukola pastry, ebyuma ebifumba, ebyuma ebifuuwa n’ebirala, wano tebiwandiikiddwa kimu ku kimu. Emmere ey’akawoowo erimu emmere ennene omuli n’emmere ey’akawoowo ey’enjawulo, era n’emmere ey’ekika kya pastry nayo y’emu ku zo. Akatale k’emmere ey’akawoowo aka China okutwaliza awamu kakulaakulana bulungi, era omuze gw’okukula gweyoleka bulungi, ekintu ekivuga obwetaavu bw’ebikozesebwa mu kulongoosa emmere ebikwatagana. Wabula, ku nkulaakulana ya tekinologiya eriwo kati ey’ebyuma ebikola emmere y’awaka, wakyaliwo ebanga erigere mu bwetaavu bw’akatale k’emmere mu kiseera kino, olwo kkampuni ezimu ez’emmere ez’awaka zirina okulonda ebyuma ebirongoosa nga zirina tekinologiya ow’ebweru omulungi. Mu ndowooza yange, kino kya kusaasira. N’olwekyo, kkampuni ya China ekola ku byuma ebikola emmere erina okwongera ku nkulaakulana ya tekinologiya w’ebintu, okufuba okufunza ekituli n’amawanga agaakulaakulana, n’okufuba okutwala omugabo omunene ku katale.